LBi - Building Believable Brands

We are a global marketing and technology agency blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there. Along with our media arm bigmouthmedia we define and execute transformational digital strategies for our clients. Across our 24 offices in 16 countries, there are more than 2,000 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search affiliate marketing, usability and analytics.


 
Wednesday, January 22 , 2014

DigitasLBi Belgium announces the arrival of Gaëtan Vanlaeke as Digital & CRM project manager.

Van Laeke has built a solid reputation in the digital marketing industry, namely with Nokia, Sitel and more recent DVDPost and Family Service: “I’m fascinated by the world of CRM and digital communication. This has brought me to joining DigitasLBi so I can put the experience I gathered with the implementation of segmentation programs and digital communication, namely e-mailing, at disposal of the agency’s customers who are looking for a total approach, from the requirements analysis until the implementation of total solutions.”

Category: Digital, Engage, Experience, Leading |


 
Friday, January 10 , 2014

DigitasLBI Belgium, the marketing and technology agency that helps transform businesses for the digital age, is pleased to announce the arrival of Johan De Keulenaer, who joins the agency as Head of Strategy and replaces Laurence Vandelanotte, former associate strategy director who leaves for a new challenge.

Johan will focus on several areas including business strategy, customer strategy and creative strategy, all that are part of DigitasLBI’s Think-Make-Use lifetime cycle to help clients connect storytelling to data.

De Keulenaer assumes a hybrid mission, working primarily to provide strategic planning and help companies understand “What’s Next” as well as in a change management role to get the right people and processes in place to support customers with their digital transformation.

De Keulenaer comes to DigitasLBi from These Days/Y&R where in his latest position was Business Director of their Amsterdam branch, responsible for operations, client services and ensure delivery was best in class. Johan is seasoned in digital, interactive marketing, crm and ecommerce and worked on brands like Vodafone, Q8, Pioneer, BNP Parisbas, Telenet, Land Rover, …

Johan is also actively involved and mentoring start-ups by providing business strategy, digital innovation and management coaching.

“DigitasLBI is in full transformation and I’m on a mission to bring it’s strategic delivery to the next level, together with the team we’ll bring business strategy, research, digital thinking and innovation at the core of what we do,“ said De Keulenaer. “I have always had respect for agencies who dare to evolve with the pace of our evolving digital landscape and thrilled to connect with my counterparts in hubs of London/Paris to share insights on new consumer behavior, best practices and the What’s next in Digital”.

José Fernandez, Managing Director DigitasLBi Belgium: “The arrival of Johan in the agency would be for us and our clients a major source of inspiration and a step forward in redefining our market value proposal by helping our clients to add value and design their digital marketing transformation journey. His broad and recognized expertise as a senior digital strategist will help reshaping our agency positioning in the in the market, next to our recent moves and recruitments over the past months. 2014 will be an exciting year!”.

Category: Engage, Experience, Leading |


 
Tuesday, January 7 , 2014

DigitasLBi releases predictions for year ahead.

A collection of thoughts on what may (or may not) shape 2014


Global marketing and technology agency DigitasLBi has today published a selection of predictions for 2014.

The agency surveyed some of its biggest brains from around the globe to get their predictions for brands and agencies everywhere. The result is a set of sturdily pragmatic, future-pointing reflections on social, mobile, creativity, technology and data.

DigitasLBi expects to see digital technology continue to change the organisational structure of companies of all shapes and sizes; geo-targeting will increasingly shape the mobile world; today’s winners will need to react ever faster online if they want to be tomorrow’s winners as well. The agency forecasts touchless experiences, a wave of Chinese investment in US start-ups, clever data things, and robots. Lots and lots of robots.

Alan Davies, Chief Strategy Officer, Global DigitasLBi, said: “Predictions are a predictable and inherently imperfect annual tradition in the digital world, but as we increasingly spend our time helping companies understand What’s Next, we couldn’t resist putting together some thoughts about what may or may not shape the digital industry in 2014.”

Download the GlobalPredictions 2014 PDF


 
Friday, November 15 , 2013

The agency DigitasLBi announces several important recruits for her different departments.

Jean-Philippe Desager (ex-Euro RSCG/Havas), leaves the agency MostWanted to join as Senior Account and Business Development Manager the Client Service Team managed by Renaud de Lombaert, who started this summer. Jean-Philippe has built a solid experience in the digital world since 2004.

Kristof Drossaert also joins the agency as Digital Strategist. He has acquired his digital expertise mostly with Nivario, These Days, Duval Guillaume and VVL BBDO and is also Lecturer Social Strategy with the Karel De Groote Hogeschool Antwerp.

With regards to the Technology department, Thomas Delplace wil rejoin his former team as Senior .net Architect after a short break at Emakina … Also Jeremy Vangrinsven comes back as .net Developer.

José Fernandez, Managing Director DigitasLBi Belgium: «We continue the transformation and bringing the agency to a higher level. We therefore adjust our teams to the needs of the market, with an accent on expertise and excellence and building long term relationships with our customers. I’m therefore very happy to welcome these talents to our agency and to be able to build together with them the future of DigitasLBi.»


 
Wednesday, October 9 , 2013

Following the integration of LBi, European leader in digital marketing within the Publicis Groupe and the merge with Digitas, the Belgian agency (ex-DAD, ex-LBi) now officially becomes DigitasLBi Belgium.

Read here the full version in Dutch or French:

LBi wordt DigitasLBi

LBi devient DigitasLBi

Category: Agency, Engage, Experience, Leading |


 
Thursday, September 5 , 2013

Renaud de Lombaert joins DigitasLBi where he as Client Service Director will lead the agency’s sales team and will reinforce the current management structure.

Renaud de Lombaert has acquired a solid experience in the field of digital media. First at IP Netvertising (IP / RTL Group) and then by contributing to the merge of BEWEB and IP Netvertising which made this new entity market leader in the industry of Belgian digital media companies.
As Sales and Marketing Director, member of the board of directors and director of BEWEB, Renaud also has an extensive experience with regards to team management, complemented with a coach training.

José Fernandez, Managing Director: «The arrival of Renaud is for our agency primordial for the current repositioning of DigitasLBi on the Belgian market. With his experience as team leader and manager, but also with his insights in what our customers need, Renaud will have our account managers teams benefit from his experience and will assure the link with our customers. We are very delighted to welcome him to our agency.»

Renaud de Lombaert has a degree in Applied Commerce Sciences and obtained his master in 1989.

On top of this, the agency also announces the reinforcement of her teams with the recruitment of Patrice Bosseaux (ex-JWT Dialogue, ex-Emakina, ex-ZB22/Ubiquity) who joins the DigitasLBi team as Senior Digital Project Manager and of Koen Heye in the .net development department.

Category: Agency, Engage, Experience, Leading |


 
Monday, September 2 , 2013

Having delivered several successful campaigns in the past, Gamma contacted us again to help them with the site for a new set of DIY trainings for the Gamma Academy.

The target group for this project are people who are really into DIY and would like to become even more specialized in realizing their home projects.

Gamma organizes for these handy men and women several trainings with regards to installing Gyproc, securing your property and tiling and flooring. During these trainings a craftsman learns you how to use the products and techniques.

We took care of the website www.gammacademy.be containing all details of the trainings and the possibility to subscribe. The setup is simple but straightforward and user friendly. Handy men and women don’t want to waste time ‘surfing around‘, they want things to get done!

So there’s no excuse anymore to postpone that specific DIY project anymore!

Check it all out on www.gammacademy.be and come back later to check the new trainings Gamma has in store.


 
Wednesday, July 10 , 2013

Publicis Groupe [EURONEXT Paris: FR0000130577] today announced the acquisition of Net@lk, one of China’s leading social media services providers.

Specialising in delivering tailor-made social influence marketing campaigns to clients and building brands in a social context, Net@lk is a group comprised of four stand-alone business divisions: Net@lk and Simone, providing social media services; Lenx, producing social content; and Buzzreader, engaging in social intelligence including monitoring, research and analytics, covering most social platforms in China, such as Weibo, Renren, Youku, Taobao, and WeChat.

Founded in 2007 Shanghai’s Net@lk has aggressively grown and now employs a team of over 350 people in six cities (Shanghai, Beijing, Hefei, Chengdu, Nanjing, Xiamen) offering research, insight, strategic planning, branded content creation, engagement, and analytics in the realm of social media. Net@lk services more than 200 clients both local and multinational, including Coca Cola, Pernod Ricard, Walmart and Adidas – all of which have been with the agency from the year of its creation.

Net@lk and Lenx will be aligned with DigitasLBi, creating one of the largest agencies in China developing socially-connected consumer engagement strategies to drive business results. Simone will be merged with the social media division of Razorfish, strengthening its existing capabilities, and Buzzreader will be aligned with VivaKi, making this social intelligence capability available to the entire Publicis Groupe. The move follows a number of recent acquisitions announced by Publicis Groupe and further strengthens the Groupe’s presence in China as well as its global digital leadership. Existing Net@lk CEO Lamy Zhang will lead the newly merged DigitasLBi Net@lk operation, and will report to Roy Capon, CEO of DigitasLBi APAC.

“We committed to grow our digital marketing capabilities in China on the dual strategic pillars of ecommerce and social media,” said Vincent Digonnet, Executive Chairman of Razorfish and DigitasLBi networks in APAC. “The acquisition of Longtuo in May 2012 enhanced Razorfish’s ecommerce development capability and the acquisition of Net@lk completes our two-pronged strategy making DigitasLBi the leading socially-led digital marketing network in China.”

“We are proud to join a group as steeped in history and success as Publicis Groupe and see this as the most exciting step in our onward journey,” added Lamy Zhang. “We look forward to bringing full digital marketing and e-commerce capabilities to our clients and continuing to pioneer social media expertise in China.” Jean-Yves Naouri, COO, Publicis Groupe, commented, “The Net@lk acquisition is another realisation of the Publicis Groupe strategy for digital leadership in China, demonstrating our commitment to developing our networks in fast-growing markets and sectors. Net@lk bolsters our existing team expertise providing both our local and multinational clients best-in-class services.”

The Groupe counts 84 agencies in China with a total headcount of 6,300 permanent staff through its brands Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, VivaKi, MSLGROUP, PHCG, DigitasLBi and Razorfish.


 
Tuesday, June 4 , 2013

José Fernandez takes over the lead of the company from Antony Slabinck who resigned as CEO from LBi Belgium for personal reasons. With over 20 years experience in the digital market, Antony Slabinck has been active at LBi since 2007 where he has been driven succesfully the merge between LBi Belgium and Winsome as Client Service Director, before taking up the company’s leadership in 2011.

José Fernandez has been appointed as new Managing Director and will take over from Antony Slabinck as from June 2013. He will report to and closely work together with Caroline McGuckian, COO of DigitasLBi West Europe, at group’s global level.

After 10 years of international experience acquired in Sales & Marketing with a large FMCG food manufacturer, José Fernandez has built up a strong track-record in the digital industry, where he contributed in 2000 to the succesful start-up of Citobi as Associate Partner, a leading Belgian-based CRM and digital marketing agency, serving clients like Kia, RTBF, Brico and Novartis.

He has joined LBi in 2009 as Client Service Director , before moving as Client Partner since 2011, serving agency’s major clients like Belgacom, National Lottery and SNCB/NMBS. In 2012, José Fernandez took up the head of the Strategy Department, enhancing the user experience, user engagement, metrics and digital strategy offering of the agency.

«Antony has done a great job in leading the company through a difficult market transitional period and has been able to better shape it, allowing a smoother integration into the evolving LBi Group’s structure, while contributing as well to new important accounts like Barco and Vlerick Business School.

With the take-over by Publicis Group in 2013 and the further consolidation in the DigitasLBi leading digital network, we are now facing a new exciting era, enabling us to serve our local and international clients with an unmatched level of expertise and service line. Being able to deliver the right level of strategic, creative and technology answer in this period of digital disruption and business challenges for our Belgian clients and prospects will be the key to success and I am proud of being asked to lead our agency along this pathway», said José Fernandez.

José Fernandez holds a Business Engineering Master from ICHEC Brussels (1991) and has been a regular speaker and lecturer at STIMA Marketing Foundation, IAB Belgium and business schools alumnis.


 
Thursday, May 30 , 2013

Bompi, the famous character of the radio commercial for Gamma in Flanders, has turned 20 and this deserves a celebration.

So Gamma wanted to set up a campaign where everybody celebrates along and instead of giving presents to the birthday boy, they wanted to give away presents to their customers.

And of course they again came to LBi, the right team to turn this campaign into a success.

First part of the celebration is the online Happy Bompi game. A really fun game where you have to try to hit the tower with goodies to gather points.

How does it work? When you have made a purchase at Gamma, you receive 6 unique codes. With these codes and your personal login you can play the game. Throw the balls to the tower and try hitting as much as possible. The more codes you gather, the more chances you have to win very nice prizes. And every month there are different prizes.

So you see, it’s really worthwhile to participate. So hurry to Gamma to buy your DIY items and take your chance at www.20jaarbompi.be for the Dutch speaking people or www.gammaenfolie.be for the French speaking people.

The second part of the campaign is the Happy Bompi Bus. The bus tours through Flanders until September. The bus only focusses on Flanders, since Bompi is only known in Flanders and not in the French or Geman speaking parts of our country.

Don’t hesitate to pay the bus a visit because you can win a nice prize. The only thing you have to do is do what the Bompi bus asks you to do. If you succeed, you win. As simple as that.

Check out the calendar to see when the bus will be in your neighbourhood.

We wish Bompi a happy birthday and good luck to you all!



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