We are a global marketing and technology agency blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there. Along with our media arm bigmouthmedia we define and execute transformational digital strategies for our clients. Across our 24 offices in 16 countries, there are more than 2,000 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search affiliate marketing, usability and analytics.
The agency DigitasLBi announces several important recruits for her different departments.
Jean-Philippe Desager (ex-Euro RSCG/Havas), leaves the agency MostWanted to join as Senior Account and Business Development Manager the Client Service Team managed by Renaud de Lombaert, who started this summer. Jean-Philippe has built a solid experience in the digital world since 2004.
Kristof Drossaert also joins the agency as Digital Strategist. He has acquired his digital expertise mostly with Nivario, These Days, Duval Guillaume and VVL BBDO and is also Lecturer Social Strategy with the Karel De Groote Hogeschool Antwerp.
With regards to the Technology department, Thomas Delplace wil rejoin his former team as Senior .net Architect after a short break at Emakina … Also Jeremy Vangrinsven comes back as .net Developer.
José Fernandez, Managing Director DigitasLBi Belgium: «We continue the transformation and bringing the agency to a higher level. We therefore adjust our teams to the needs of the market, with an accent on expertise and excellence and building long term relationships with our customers. I’m therefore very happy to welcome these talents to our agency and to be able to build together with them the future of DigitasLBi.»
Following the integration of LBi, European leader in digital marketing within the Publicis Groupe and the merge with Digitas, the Belgian agency (ex-DAD, ex-LBi) now officially becomes DigitasLBi Belgium.
Read here the full version in Dutch or French:
Renaud de Lombaert joins DigitasLBi where he as Client Service Director will lead the agency’s sales team and will reinforce the current management structure.
Renaud de Lombaert has acquired a solid experience in the field of digital media. First at IP Netvertising (IP / RTL Group) and then by contributing to the merge of BEWEB and IP Netvertising which made this new entity market leader in the industry of Belgian digital media companies.
As Sales and Marketing Director, member of the board of directors and director of BEWEB, Renaud also has an extensive experience with regards to team management, complemented with a coach training.
José Fernandez, Managing Director: «The arrival of Renaud is for our agency primordial for the current repositioning of DigitasLBi on the Belgian market. With his experience as team leader and manager, but also with his insights in what our customers need, Renaud will have our account managers teams benefit from his experience and will assure the link with our customers. We are very delighted to welcome him to our agency.»
Renaud de Lombaert has a degree in Applied Commerce Sciences and obtained his master in 1989.
On top of this, the agency also announces the reinforcement of her teams with the recruitment of Patrice Bosseaux (ex-JWT Dialogue, ex-Emakina, ex-ZB22/Ubiquity) who joins the DigitasLBi team as Senior Digital Project Manager and of Koen Heye in the .net development department.
Having delivered several successful campaigns in the past, Gamma contacted us again to help them with the site for a new set of DIY trainings for the Gamma Academy.
The target group for this project are people who are really into DIY and would like to become even more specialized in realizing their home projects.
Gamma organizes for these handy men and women several trainings with regards to installing Gyproc, securing your property and tiling and flooring. During these trainings a craftsman learns you how to use the products and techniques.
We took care of the website www.gammacademy.be containing all details of the trainings and the possibility to subscribe. The setup is simple but straightforward and user friendly. Handy men and women don’t want to waste time ‘surfing around‘, they want things to get done!
So there’s no excuse anymore to postpone that specific DIY project anymore!
Check it all out on www.gammacademy.be and come back later to check the new trainings Gamma has in store.
Publicis Groupe [EURONEXT Paris: FR0000130577] today announced the acquisition of Net@lk, one of China’s leading social media services providers.
Specialising in delivering tailor-made social influence marketing campaigns to clients and building brands in a social context, Net@lk is a group comprised of four stand-alone business divisions: Net@lk and Simone, providing social media services; Lenx, producing social content; and Buzzreader, engaging in social intelligence including monitoring, research and analytics, covering most social platforms in China, such as Weibo, Renren, Youku, Taobao, and WeChat.
Founded in 2007 Shanghai’s Net@lk has aggressively grown and now employs a team of over 350 people in six cities (Shanghai, Beijing, Hefei, Chengdu, Nanjing, Xiamen) offering research, insight, strategic planning, branded content creation, engagement, and analytics in the realm of social media. Net@lk services more than 200 clients both local and multinational, including Coca Cola, Pernod Ricard, Walmart and Adidas – all of which have been with the agency from the year of its creation.
Net@lk and Lenx will be aligned with DigitasLBi, creating one of the largest agencies in China developing socially-connected consumer engagement strategies to drive business results. Simone will be merged with the social media division of Razorfish, strengthening its existing capabilities, and Buzzreader will be aligned with VivaKi, making this social intelligence capability available to the entire Publicis Groupe. The move follows a number of recent acquisitions announced by Publicis Groupe and further strengthens the Groupe’s presence in China as well as its global digital leadership. Existing Net@lk CEO Lamy Zhang will lead the newly merged DigitasLBi Net@lk operation, and will report to Roy Capon, CEO of DigitasLBi APAC.
“We committed to grow our digital marketing capabilities in China on the dual strategic pillars of ecommerce and social media,” said Vincent Digonnet, Executive Chairman of Razorfish and DigitasLBi networks in APAC. “The acquisition of Longtuo in May 2012 enhanced Razorfish’s ecommerce development capability and the acquisition of Net@lk completes our two-pronged strategy making DigitasLBi the leading socially-led digital marketing network in China.”
“We are proud to join a group as steeped in history and success as Publicis Groupe and see this as the most exciting step in our onward journey,” added Lamy Zhang. “We look forward to bringing full digital marketing and e-commerce capabilities to our clients and continuing to pioneer social media expertise in China.” Jean-Yves Naouri, COO, Publicis Groupe, commented, “The Net@lk acquisition is another realisation of the Publicis Groupe strategy for digital leadership in China, demonstrating our commitment to developing our networks in fast-growing markets and sectors. Net@lk bolsters our existing team expertise providing both our local and multinational clients best-in-class services.”
The Groupe counts 84 agencies in China with a total headcount of 6,300 permanent staff through its brands Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, VivaKi, MSLGROUP, PHCG, DigitasLBi and Razorfish.
José Fernandez takes over the lead of the company from Antony Slabinck who resigned as CEO from LBi Belgium for personal reasons. With over 20 years experience in the digital market, Antony Slabinck has been active at LBi since 2007 where he has been driven succesfully the merge between LBi Belgium and Winsome as Client Service Director, before taking up the company’s leadership in 2011.
José Fernandez has been appointed as new Managing Director and will take over from Antony Slabinck as from June 2013. He will report to and closely work together with Caroline McGuckian, COO of DigitasLBi West Europe, at group’s global level.
After 10 years of international experience acquired in Sales & Marketing with a large FMCG food manufacturer, José Fernandez has built up a strong track-record in the digital industry, where he contributed in 2000 to the succesful start-up of Citobi as Associate Partner, a leading Belgian-based CRM and digital marketing agency, serving clients like Kia, RTBF, Brico and Novartis.
He has joined LBi in 2009 as Client Service Director , before moving as Client Partner since 2011, serving agency’s major clients like Belgacom, National Lottery and SNCB/NMBS. In 2012, José Fernandez took up the head of the Strategy Department, enhancing the user experience, user engagement, metrics and digital strategy offering of the agency.
«Antony has done a great job in leading the company through a difficult market transitional period and has been able to better shape it, allowing a smoother integration into the evolving LBi Group’s structure, while contributing as well to new important accounts like Barco and Vlerick Business School.
With the take-over by Publicis Group in 2013 and the further consolidation in the DigitasLBi leading digital network, we are now facing a new exciting era, enabling us to serve our local and international clients with an unmatched level of expertise and service line. Being able to deliver the right level of strategic, creative and technology answer in this period of digital disruption and business challenges for our Belgian clients and prospects will be the key to success and I am proud of being asked to lead our agency along this pathway», said José Fernandez.
José Fernandez holds a Business Engineering Master from ICHEC Brussels (1991) and has been a regular speaker and lecturer at STIMA Marketing Foundation, IAB Belgium and business schools alumnis.
Bompi, the famous character of the radio commercial for Gamma in Flanders, has turned 20 and this deserves a celebration.
So Gamma wanted to set up a campaign where everybody celebrates along and instead of giving presents to the birthday boy, they wanted to give away presents to their customers.
And of course they again came to LBi, the right team to turn this campaign into a success.
First part of the celebration is the online Happy Bompi game. A really fun game where you have to try to hit the tower with goodies to gather points.
How does it work? When you have made a purchase at Gamma, you receive 6 unique codes. With these codes and your personal login you can play the game. Throw the balls to the tower and try hitting as much as possible. The more codes you gather, the more chances you have to win very nice prizes. And every month there are different prizes.
So you see, it’s really worthwhile to participate. So hurry to Gamma to buy your DIY items and take your chance at www.20jaarbompi.be for the Dutch speaking people or www.gammaenfolie.be for the French speaking people.
The second part of the campaign is the Happy Bompi Bus. The bus tours through Flanders until September. The bus only focusses on Flanders, since Bompi is only known in Flanders and not in the French or Geman speaking parts of our country.
Don’t hesitate to pay the bus a visit because you can win a nice prize. The only thing you have to do is do what the Bompi bus asks you to do. If you succeed, you win. As simple as that.
Check out the calendar to see when the bus will be in your neighbourhood.
We wish Bompi a happy birthday and good luck to you all!
For the fifth consecutive year, LBi is the proud sponsor of Ligue Braille/Brailleliga on the popular Brussels urban running race.
More than 37.000 runners started on a cool Sunday 26th May at the Brussels 20 km, by now one of the largest and the most international (122 nationalities!) semi-marathon/20 km urban races through Europe.
The Ligue Braille/Brailleliga teamed up with 450 runners being the largest charity related team on the race.
LBI’s team was present this year with no less than 12 asphalt “eaters” including some new “start to run” first time beginners. Jonathan Destrée (transfered from LBI UK for the occasion ) has been again our fastest runner with an amazing mark of 1 hour 32 minutes.
Our congratulations to the LBi colleagues that have made it to the finish line: Florence, Gaëlle, Jonathan, José, Brieuc, Mike, Thomas, Nicolas, Christopher and to all supporters!
Ligue Braille is a worldwide organisation supporting visually impaired and blind people.
LBi’s sponsorship will this year benefit 200 visually impaired children participating on the “Braille Day” on 28th of May in Mechelen (Belgium). This event allows families and children to gather once a year to share and exchange on a national platform.
DigitasLBi reveals new Western Europe agency leadership following the global merger of Digitas and LBi announced in February 2013.
Mathieu Morgensztern, CEO of Digitas France, will now expand his responsibilities in the newly created role of CEO Europe West, spanning DigitasLBi agencies in France, Belgium, Holland, Italy and Spain.
Paris-based Morgensztern (40) will report to Ewen Sturgeon, CEO of DigitasLBi International, who said: “I’m confident that aligning our operations in Western Europe under Mathieu’s expert leadership will allow DigitasLBi to mature and grow in exciting new ways.”
Morgensztern will be supported by Véronique Beaumont, General Manager of Digitas France, who becomes Chief Development Officer, DigitasLBi Europe West. Meanwhile, Caroline McGuckian, formerly CEO of LBi in Central and Southern Europe, takes on the role of Chief Operating Officer, DigitasLBi Europe West.
“I’m thrilled to be taking on this newly created role at such a crucial time in the evolution of DigitasLBi,” said Morgensztern. “In Véronique and Caroline I have truly first rate leaders who will help drive this business forward and make it unique in the agency ecosystem.”
Morgensztern and Beaumont will continue to lead DigitasLBi France in their respective roles as CEO and General Manager.
Biography Mathieu Morgensztern
Mathieu holds a Master of Informatics applied to Management (MIAGE) from the Orsay University in 1995. In 2008, he gets a degree from the Wharton University of Pennsylvania (Executive Education). Mathieu has been a digital expert since the beginning of his career. In 1996 he founded Data Planet, a web agency that was bought four years later by Euro RSCG to became the cornerstone of the interactive marketing specialty within the Havas Group, Euro RSCG 4D. In 2007, he is named General Manager of BETC 4D Euro RSCG before leaving Havas for Aegis Media in 2009 as General Manager of Isobar. In 2011 he became CEO of Digitas France. He was also President of the Interactive Delegation of the AACC (Association des Agences Conseils en Communication) from 2008 to 2012.
Half-day event with speakers from LBi, Lithium, Google, Oracle and Facebook aims to help UK charities use digital to drive donations
As part of its commitment to helping brands of all shapes and sizes understand What’s Next, global marketing and technology agency LBi (www.lbi.com) is launching Reach Out, in association with Lithium Technologies (www.lithium.com). The free half-day event aims to help UK charities understand how to best harness digital channels to drive donations.
At Reach Out, LBi, Lithium and other major players in the digital sector will help charities and not-for-profit organisations understand more about digital marketing, whilst offering practical tips and advice on how to use the latest technologies to generate income.
The event, which will take place at LBi’s Brick Lane offices (UK – London) on the afternoon of Thursday March 7th, will feature presentations from LBi and its industry partners Lithium, Google, Oracle and Facebook on topics including creativity, mobile, social business design, customer experience, PPC and analytics.
Attendees to the event will also have the opportunity to ask questions and share their digital dilemmas with the panel of experts in a dedicated Q&A Clinic. This will be followed by drinks and networking.
Speakers at the event will include:
|•||Marcus Mustafa – Global Head of User Experience at LBi|
|•||Ilicco Elia – Head of Mobile at LBi|
|•||John Monks – Head of Social Business Design at LBi|
|•||Prelini Udayan-Chiechi – Director, EMEA Marketing at Lithium Technologies|
|•||Gregory Lecointe – Principal Sales Consultant at Oracle|
|•||Ed Couchman – Sales Manager UK at Facebook|
|•||Gilli Goodman – Agency Product Specialist at Google|
The session will be hosted by Gareth Jones, Global Brand and Marketing Director at LBi and Tom Burrell, Global CRM Director at LBi.
Charities who are interested in attending the event should contact email@example.com.
Tom Burrell – Global CRM Director at LBi, said: “We work with major commercial brands like Virgin Atlantic Airways, Lloyds TSB and E.ON to deliver transformational digital strategies, so it’s great to share some of our expertise with charities and not-for-profit organisations. The digital space is a natural place for charities to engage with prospective donors and campaigners, and hopefully Reach Out will offer some easily-actionable, practical ways for them to generate ongoing donations from digital marketing.”
Prelini Udayan-Chiechi – Director, EMEA Marketing at Lithium Technologies, said: “Lithium’s social solutions help the world’s most iconic brands build vibrant online communities to deliver social media ROI and operational benefits. We are delighted to be partnering with LBi on Reach Out to enable charities to reap the benefits of identifying and building a passionate online community of their greatest advocates.”