We blend insight, creativity and expertise to solve business problems. LBi provides the full range of digital capabilities, including digital strategy, building believable brands, service design, media, CRM, technology, managed hosting and support services. As the largest European web agency in Belgium, you can count on the expertise from 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, Dubai, London, Milan, Mumbai, New York, Paris and Stockholm.

Our LBi X-mas competition with the chocolate iPad was a success and we would like to thank all who participated.

The iPad was hidden on the ‘Autosalon / Salon de l’Auto’. The young man who picked up the iPad did not know what happened to him when we jumped out of our hiding place to explain the situation and thank him for the cooperation without being aware of it.

Here are the results:

Ilse Himschoot from Vlerick Management School was closest to the recorded time.

The charity of her choice is ‘Mensen helpen Mensen’, LBi will donate 800 euro on behalf of Ilse.

The young man who picked up the secret present, went home with a chocolate iPad – 650 grams of delicious Belgian chocolate!

So instead of the usual 1 winner, we have this time 3 winners!!

Congratulations to Ilse and ‘Mensen helpen Mensen’. We hope the gift is a real boost to your project!

Check out the movie.

Don’t forget to play the game and win for charity!

On Friday 20th of January we will hide a gift wrapped chocolate iPad somewhere in Brussels.

We want you to guess how long it will take before someone picks up the gift.

If you guess it right, you can choose a charity cause and the gift will be donated to them on your behalf.

The competition ends on Thursday 19th of January 2012 at 18h00. So don’t waste any time. Go to www.lbichristmas.be and play the game!

Good luck!

Good news from our friends from LBi UK: they have been selected as a candidate for TED’s Ads Worth Spreading.

Ads Worth Spreading is an initiative to reward innovation, ingenuity and intelligence in advertising - the ads people want to see and share with their friends.

Watch here the video.

And … we wouldn’t mind at all if you would click on the [vote] button under the video on the right

First of all, LBi wishes you a happy and healthy 2012 with loads of digital victories.

No better time in the year to show our big hearts to a good cause!

So we have decided to donate the value of an iPad (800 euro) to a charitable cause of your choice.

How does it work?

We will hide a gift wrapped chocolate iPad somewhere in Brussels.
We want you to guess how long it will take before an innocent person picks up the gift.
If you guess it right, you can choose the charity of your choice and the gift will be donated to them on your behalf.

Go to www.lbichristmas.be guess how long & try your luck!

Oh yes, and you can increase the chance of winning for your charity by inviting your friends to join the competition.

Good luck!

New York - January 9, 2012 - LBi, the largest independent global marketing and technology agency with operations in 16 countries, today announced it has hired Paul Beck as Global Head of Audiences and Engagement.

Beck’s hire is effective immediately, and he will work out of the New York office. Joining LBi’s Executive team, he will report to LBi President Judith Carr in the US and LBi Chief Media Officer Lyndsay Menzies at LBi Group. This new role will see Beck focus on continuing to enhance and grow the already well-established media services, CRM, and analytics offered by LBi to clients including Seamless, J&J, Dyson, MoneyGram International, and Focus Features. This expansion coincides with the recent acquisition of Mr. Youth. Beck will lead the integration of Mr. Youth community management and distribution offering, rolling this out to Health, Moms and additional audience sectors.

“As the digital landscape evolves, we are seeing the need for brands to become publishers with clear content and engagement strategies. Paul will be involved in further shaping our global media and content offerings, and how they dovetail with our IP and proprietary distribution platforms,” said Lyndsay Menzies, Chief Media Officer of LBi.

“We are thrilled to have Paul joining us at LBi. He brings years of experience and thought leadership to this new role. Over the last 12 months, we’ve been focusing on our media, CRM and analytics services and the role these services have in underpinning our large client engagements. Paul will be responsible for promoting our blended media offering to clients, as well as embedding and maturing our next-generation search proposition, which will provide massive growth opportunities,” said Judith Carr, President, LBi.

Beck comes to LBi from lllumination Entertainment where he was the Executive Vice-President Worldwide Marketing Brands. There he launched films such as Despicable Me, HOP, Dr. Seuss’ The Lorax, and The Addams Family with Tim Burton, and was responsible for the filmmaker’s interests including delivering best practices, creative and innovation to the research, strategy development and production of marketing and advertising worldwide.

Before Illumination Entertainment, Paul was the Senior Partner World-Wide Executive Director of Digital Global Leadership in Interactive Marketing, Advertising & Social Media at Ogilvy. He worked across IBM, American Express, Cisco, Dove, Kraft, Thomson Reuters, Clear Wire, creating and commercializing new product offerings.

“LBi is an impact agency, plain and simple. Where so many digital and social agencies struggle with the execution of new ideas, it’s a dream to come to a company with the key pieces of the digital/audience service puzzle in place and working successfully. Add brains, talent, technology, grit, entrepreneurship and a progressive global culture, and anyone can see why LBi has such an impressive client list.” said Paul Beck, Global Head of Audiences and Engagements, LBi.

Source: ‘News’ on lbi.com

Feel like receiving an extra gift for the new year?

Then don’t wait any longer and participate in the first Facebook campaign we launched for Toyota.

Good luck!!

Watch, enjoy, get inspired!

London: Global digital marketing and technology agency LBi has appointed Fern Miller as Head of Planning for EMEA.

Miller joins LBi from creative agency Karmarama where she was a Planning Director working for brands including the BBC, lastminute.com, Age UK and Unilever.

Miller brings 15 years of agency planning experience to her new role including senior positions at DLKW, JWT and Delaney Fletcher Bozell.

Miller’s appointment reflects LBi’s continued commitment to seeking out the very best people to support and grow the business.

The global digital marketing and technology agency is ramping up its drive to recruit a diverse range of talent in response to increasingly sophiticated client briefs.

In her newly created role Miller will work to provide direction and input to LBi’s UK strategy and planning teams. She will also help shape the agency’s offering in key European markets.

Jonthan Isaac, Global Planning Director at LBi, said: “’We’re thrilled to have Fern join LBi – she’s a fantastic planner who will inspire the whole agency to more creative, more effective solutions. Also, she very recently got married in an Elvis costume which is all the proof we need that she’ll fit right in.”

Throughout her career Miller has worked as lead creative strategist on a series of high-profile campaigns in the Banking, FMCG, Charity and Retail sectors. She is experienced at co-ordinated teams across a range of on and offline channels to
achieve outstanding results for clients.

Miller said: “My new colleagues at LBi are an unusual bunch – in that they don’t just see the future, they make it happen. I can’t wait to get stuck in.”

Source: ‘News’ on lbi.com

Having a relevant content strategy pays off, though it’s often underestimated by many.

That’s why we wanted to tell you “the story behind content” during our Client Afternoon on Thursday November 24th in our Brussels office.

The story book of the afternoon was as follows:

■ Why stories matter
■ Welcome to ‘Nobody Cares’
■ How to choose the right CMS system
■ Why Web Personalization matters
■ How to manage your content across multiple platforms?
■ If content is King, usability is the Queen
■ Content optimization: pure alchemy
■ In social media Content is not king - Conversation is

And also our photobooth had a story to tell … Of people getting together, picking up ideas during the presentations and having a good time!

They had their picture taken and they could immediately see it being uploaded to the LBi Facebook fan page.

And we should not dare sending our public home hungry and thirsty!

So during the afternoon and afterwards, everybody could look back while enjoying a drink, sweet bites and very tasty sandwiches.

A perfect end of the afternoon!

Move boosts global footprint for world class marketing and technology agency

Sydney/London 21st November 2011 - Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.

The move marks LBi’s ongoing commitment to helping businness of all shapes and sizes decide what’s next … and then taking them there.

LBi’s Sydney arm will offer a fully blended range of services to the Australian market including platform innovation, service design, branded content, mobile, CRM, social media, usability and analytics.

Early next year the agency will launch an integrated portfolio of media services including digital display, search, social search and affiliate marketing.

The move will allow LBi to link bought, owned and earned media to power customer journeys in a way that no other agency can.

Source and full press release in the news section on www.lbi.com