We blend insight, creativity and expertise to solve business problems. LBi provides the full range of digital capabilities, including digital strategy, building believable brands, service design, media, CRM, technology, managed hosting and support services. As the largest European web agency in Belgium, you can count on the expertise from 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, Dubai, London, Milan, Mumbai, New York, Paris and Stockholm.

Two agencies join forces to form one single LBi headquarter in New York.

The U.S. headquarters combines Special Ops Media and LBi IconNicholson and hosts 160 digital and social media experts under one roof.

Christian Anthony, who co-founded Special Ops Media, becomes CEO. Judith Carr, former US managing director of IconNicholson and eight-year LBi UK veteran, and Jason Klein, co-founder of Special Ops Media, will serve as Co-Presidents.

Read the full press release.

More and more customers expect from their web agency to be a ‘one-stop shop’ who can provide all aspects of digital solutions: integration of digital media with creativity, technology and search supported by performant measuring tools.

The merge of Bigmouthmedia, no doubt one of the most important Search Engine Marketing agencies worldwide, and LBi is the combination to get an incredible strong basis to meet this demand.

In the coming weeks, both companies will set up a very intense collaboration to integrate the knowledge so the Belgian customers can benefit from it as soon as possible.

You can read the full press release in Dutch or French.

Obtineo is a combination of Bigmouthmedia, the largest search engine marketing specialist in Europe, and €40m of new capital committed towards global expansion of the combined entity

The Boards of Directors of LBI International AB (”LBi”) and Obtineo Netherlands Holding NV (”Obtineo”) have unanimously agreed to merge the companies to create Europe’s largest marketing and technology agency.

Read the full press release.

LBI International AB (”LBi”), the global marketing and technology agency, has entered into an agreement to acquire TRIPLE Copenhagen (”TRIPLE”), one of the most successful and experienced digital agencies and teams in Denmark.

LBi CEO Luke Taylor states “Denmark and the wider Nordic region are of huge strategic importance to us, especially with regards to the creative heritage of our business. I’m extremely impressed by the leadership at TRIPLE and the work they do. TRIPLE’s belief in value creation through strong strategic focus and consumer centric creative is a perfect match to LBi, as is the team’s unique international experience and skilled use of technology as a driver of innovation. I really look forward to embedding their talent into our network in the coming months.”

Read the full press release.

Thursday February 4 was all about Optimization @ LBi Brussels. And it was a great success!

Our different speakers were eager to share their beliefs and findings around optimization with the enthusiastic participants. And thanks to the interactions with our specialists, the afternoon turned into a real interactive get-together.

The afternoon was intended as an introduction into the world of Optimization. Each presentation was only a summary of the different aspects relative to optimization.

Below some impressions and presentations:

VIDEO :
Brief impressions of an inspiring and bubbling afternoon.

SLIDES :
Find the different presentations.

TWITTER :
Send us your suggestions and opinions at www.twitter.com/LBi_Belgium.

Andrew Pinkess, ex Rufus Leonard Board Director, Strategy Director and Client Partner has been appointed to LBi’s UK Executive Team.

Andrew is excited to be at LBi - ‘I had been at Rufus Leonard for 11 years and was not looking to move. But when I got a call from LBi, it was a bit like getting a call from McLaren - very hard to ignore. I was attracted by the opportunity to work in a bigger organisation with a wider range of skills and capabilities, an international network, and an outstanding client list. I was also won over by the energy and enthusiasm of the senior management team, their ideas for developing the business, but also their openness to new thinking.’

Anil Pillai, Managing Director of LBi UK is really excited to have Andrew on board “I am delighted to welcome Andrew to the top team. I am confident he has the right skills and gravitas to help take us to the next level in digital marketing and brand communications”.

Read the full press release.

Amsterdam, 10 February 2010 - A number of management changes have been made at LBi Lost Boys in Amsterdam, lending further shape and content to the course set for the Amsterdam internet company at the beginning of 2008.

Marcel Houtman (37) has been named managing director. Houtman, who was already responsible for operations within the company, will in this role take over day-to-day leadership from Igor Milder (38).

Milder has in turn been named CEO of LBi Lost Boys in Amsterdam and will be engaged in extending the activities of the parent company LBi in China.

LBi Lost Boys has also named Maarten van de Vijfeijken (55), who originates from FHV/BBDO, as creative director with the role of giving added shape to creating brands in digital communication.

Ruurd Priester (strategy director) and Dirk van de Bosch (commercial director) make up the remaining members of the LBi Lost Boys management team.

Read the full press release.

This weekend, Jonathan and Anthony competed during the WIF Festival against 32 teams. A 24h non stop challenge with a tough brief: “Reinvent Belgium.be. What Belgium could be on Internet in 10/100/1000 years …”

Their proposal has been much appreciated by all the members of the jury and they were awarded the “Grand Prix du Jury”!
Discover their creation!

Benoit Lips, president of the jury, had the opportunity to evaluate all the work done (a tough job) and participate in all jury discussions and clearly the job done by the 3 awarded projects were high above all the others (in terms of maturity, complexity, technology and creativity)!

All the projects are on:
http://www.webdesign-festival.com/2010/equipes/WIF-Namur.html

The winners of the contest are:
- #1 : pfaff_staff
- #2 : epic

For the keynote opening the festival, Kurt had the tough challenge to animate and excite the audience with a serie of Pecha-Kucha type of presentation sessions. He did a marvelous job and was acclaimed by the whole audience!

One of the most remarked “Pecha Kucha” sessions was done by our Cédric and his fake “mysiteismadeforwalking” project. The project is about live broadcasting on his site what is filmed with the camera on his head. Check it out on mysiteismadeforwalking.com.
At the end of the presentation, all the people were absolutely convinced that his story was true… (unfortunately for Cédric, it’s not ).

As a recognition of our deep knowledge and continuous involvement in the mastering of Microsoft technologies, LBi has been granted the status of “Microsoft Gold Partner”

Gold Certified Partners represent the highest level of competence and expertise with Microsoft technologies and have the closest working relationship with Microsoft. As part of the prerequisites to be a gold partner, LBi employs numerous Microsoft Certified Professionals who have the skills to successfully implement a Microsoft product or technology as part of a business solution in your organisation.

As a Gold Certified Partner LBi has access to the resources and support needed 24 x 7 x 365, including a Technical Services Coordinator, access to the Partner Knowledge Base and has a proven history of delivering enterprise solutions into customer accounts.

As stated by Microsoft “Microsoft Certified Partners offer a real world perspective to your technology strategies. Microsoft Certified Partners have been in the business, on average, for more than 5 years. They bring experience to your projects gained through conducting similar projects over many years of service.”

In February, Sara Lee launches for the three brands Douwe Egberts, Senseo and Pickwick a loyalty program on a renewed e-commerce platform where the consumer will be able to save digitally. The organisation wants to reach another, online, target group by speeding up the saving process.

“With this revival we want to lift the existing loyalty program up to e-loyalty, and expand to the brands in other countries. It is a pilot for Sara Lee with start-up in the Netherlands”, explains Femke-Anna van Zanten, Manager Douwe Egberts Brandstores, eCommerce & Loyalty. The consumer can from now on save with a card in the offline and online world.

The new initiative is the translation of an offline shop into an online component. “The loyalty program is a cross channel and cross medial program, offline and online are connected.”

For the renewed loyalty program, LBi Lost Boys integrated a new payment and fullfilment section, the website was redesigned and the order process activated. On the brand sites of Senseo, Pickwick and Douwe Egberts, shop-windows are implemented to increase the traffic to the platform. In February, the consumer can order coffee, tea and gifts online and pay with iDEAL, a credit card, a once-only authorization or the digital DE-stamps.

Source: Emerce